The Internet has opened up all sorts of possibilities. Today, a woman looking to buy a new car no longer has to deal with much of the angst and frustration that has, in the past, accompanied the car buying process. There is a new website that proposes to match a woman with the best car for her.
The site CarTango, which will match a woman with a GMC, Pontiac, Buick, or any other car, based on her taste, lifestyle, and desires. According to their website, it is a place where “girl meets car” and where “your car soulmate is just a few clicks away.
CarTango relies on a four-step process to match woman and car:
- First, CarTango uses a series of questions to understand the woman’s personality, needs and style.
- From there, CarTango searches through dealer inventory listings.
- They then communicate with those car dealers about the vehicles they’ve got for sale.
- Finally, they invite dealerships to compete for the woman’s business. Up to three car dealers can compete for each woman’s business.
CarTango appeals to some women in that it removes some of the barriers women have typically faced when it comes to car buying. Critics claim that CarTango plays on the fears of women, and that it actually perpetuates the kind of behavior that it claims to be avoiding. In addition, it makes all sorts of assumptions about what women do or don’t know about cars, or what they are or aren’t looking for based on a very few relatively superficial questions.
If you’ve been matched with a specific type of Pontiac on CarTango come on over to our Pontaic dealer today and check one out in person.